Job Summary/职位综述
Establish local marketing strategy, plans and policies to support sales and revenue objectives of China market. Work
closely with the International BU marketing team and International Research & Development lead to integrate
insights with value-added product innovation/development relevant to the China market. Perform sales support
activities such as developing impactful customer presentations and developing local merchandising and advertising as
necessary.
设定本土市场的营销策略，营销计划和营销方针以支持中国市场销售目标的达成；密切联系国际市场部和国际
研发部门并将其价值发挥运用在中国市场中产品创新和产品发展上；为销售提供支持如提供影响广泛的展示材
料，发展本土商业及广告资源。
Key Roles & Responsibilities/工作职责
Plan, develop and execute trade marketing campaign aligning with brand strategy to achieve business
objective;
计划、制定并实施营销活动从而实现企业的商业目标和品牌策略
Manage KPIs and tracking mechanism to measure and enhance effectiveness of trade marketing programs
after the KPI report analysis;
管理 KPIs及其追踪机制并依据对 KPI的报告分析结果来评价并营销方案的有效性并给出改进意见
Work closely with marketing and sales team to ensure the smooth implementation of the trade marketing
strategies and programs, and develop effective plan to support distributor channel and KA;
与营销和销售团队紧密合作，确保营销战略和方案的顺利实施，并制定有效计划支持渠道经销商和大
客户
Visit and understand key customers to deliver customize programs;
拜访和理解关键客户的需求并提出定制化的解决方案
Prepare and organize the presentation materials for sales team towards the distributor sales training;
为销售团队的经销商销售培训准备和组织材料
Provide advice to ensure the communications program with minimum conflict to trade partners’ interest;
为保证避免同贸易伙伴的利益冲提供建议
Organize and ensure the optimal presence in trade show;
在贸易展上提供最佳的公司形象展示
Assist Sale team to run sales campaign including but not limited product launch, worldwide industry
exhibition, innovation week, product training, etc.
协助销售团队开展活动包括但不限于新品发布、世界级行业展会、创新周、产品培训等
Support bottom-up budget proposals and supervise the execution;
根据实际经验提供预算方案并监督执行
Optimize the programs continuously and improving ROI;
优化活动方案并持续提高投资回报率
Experience& Qualification Requirements/经验及能力要求
Bachelor degree and above with major in sales, marketing or food science related
销售、市场、食品科学相关专业本科及以上学历
8 years above food related sales experience, with at least 6 years in trade marketing position, frozen foods
sales experience is a plus
8年以上食品行业相关经验，其中至少有 6年通路行销岗位经验，最好有冷冻食品行业经验
Familiar with both B2B and B2C business model
熟悉B2B和 B2C两种商业经营模式
Superior knowledge of market, customers, events arrangement and NPD process management
丰富的市场、客户、营销活动开展和新品发布流程知识
Excellent interpersonal communication skills enabling effective interaction with people at all organizational
levels
出色的内部各层级同事沟通能力
Proficiency in oral and written English
专业的英语口语及书面沟通能力
Key Competencies/关键能力
Planning skills: Plan your work, work your plan – execute
计划能力-制定计划，实施计划，良好的执行力
Effective, clear and timely communication skills both spoken and written
高效、清晰、及时的书面及口语沟通能力
Good interpersonal and negotiation skills
良好的人际关系和良好的谈判能力
Quick learner with strong execution capability and can work independently
快速学习能力，较强的执行力和独立工作能力
Team player
好的团队合作者
