双语新闻：国际浆果巨头Driscoll’s 首批国产蓝莓新上市

Driscoll’s Launched its First China-grown Blueberries.
国际浆果巨头Driscoll’s 首批国产蓝莓新上市。

Driscoll’s, one of the finest fresh berry producers across the globe, confirmed launching a test market of its China-grown berries with selected premium retailers in eastern China, Jae Chun, Driscoll's VP and General Manager for Asia told Produce Report.
国际果蔬报道近日获悉国际浆果巨头Driscoll’s在华东地区的高端零售渠道试水一批中国自产的蓝莓，其亚洲副总裁兼总经理Jae Chun证实了此消息。

Headquartered in Watsonville, California, USA, Driscoll’s is passionate about providing only the finest fresh strawberries, raspberries, blueberries, and blackberries. Family owned and operated for over 100 years, Driscoll’s strives to delight berry consumers around the world. ”
Driscoll’s总部位于美国加州沃森维尔，已有逾百年历史，由家族公司拥有，产品包括草莓、蓝莓、树莓和黑莓，一直致力于向全球消费者提供高品质的浆果, 使其愉悦。

With the start of the China growing operations, Driscoll’s growers are present in 6 of the 7 continents. In 2008 Driscoll's was reportedly one of the first two California growers to ship strawberries to China under a program negotiated by then governor Arnold Schwarzenegger. Driscoll’s has also been shipping berries from the production bases in countries with market access to China (Mexico and Chile).
随着中国果园的运行，Driscoll’s的果农已经遍布六大洲。早在2008年奥运会期间，通过当时州长施瓦辛格全力支持的项目，两家加州果农将美国草莓运往了中国，Driscoll’s是其中一家。之后随着中国市场的准入开放，Dricoll’s又成功将墨西哥和智利浆果运往中国。

Produce Report discovered that Driscoll’s has secured suitable land to conduct test plot operations in Yunnan, China for the past 2 years.. In early April, the first batch of blueberries was launched at Ole stores in Shenzhen. While in test market, Driscoll’s decided to use its secondary label – Berry Valley. According to Jae Chun, Driscoll’s is very mindful of Chinese consumers’ sensory experience and is committed in providing Chinese consumers the finest locally grown berries. Based on the test market results coupled with more experience growing berries in China and better varieties, Jae believes it will start marketing the locally produced berries under the Driscoll’s brand in the near future.
早前国际果蔬报道就报道了Driscoll’s在云南已有小规模的浆果试验园（http://www.guojiguoshu.com/article/953），种植时间超过两年。在今年4月初，首批中国自产蓝莓在华润万家零售集团旗下的高端超市品牌Ole超市深圳分店上架销售，试水市场。Driscoll’s决定使用旗下Berry Valley品牌，Jae Chun告诉国际果蔬报道，Driscoll’s非常注重中国消费者的用户口感体验，希望能够提供最好的本地蓝莓；也很重视品质保证和品牌建设——在不久的将来，根据试水结果，积累了更多的本地种植经验并采用了更好的品种后，将逐步启用Driscoll’s自身品牌。