2021年智利周圆满闭幕,上海收官之站亮点频现

 今年,是中两国建交的第51个年头。智利作为第一个与中国建交的南美洲国家,数十年来与中国一直保持着非常良好的政治和经贸关系。50多年间,两国始终在坚持互相尊重、平等互利这一原则的基础上,以开放包容的心态开展外交活动、进行商贸往来。今天,中国已经成为智利产品出口的主要目的地,也是智利的主要贸易伙伴之一。

This year marks the 51st year of formal diplomatic relations between Chile and China. As the first South American country to establish diplomatic relations with China, Chile has maintained very good political and economic relations with China for decades, and for over 50 years, both countries have been conducting diplomacy and commerce with an open and inclusive attitude, based on the principles of respect, equality, and mutual benefits. Today, China has become the main destination for Chilean exports and one of the country's main trading partners.

在这一系列贸易合作过程中,始于2015年的智利周,可看做是两国不断拓展新经贸合作新方式的成果之一。智利周至今已经成功举办了五届,通过一系列颇具亮点的推介活动,充分向中国各领域的合作伙伴展示了智利的国家风貌与强劲实力,吸纳了来自社会各界企业家与商务合作伙伴的关注,也为智利打造出一张能让中国乃至世界深入了解智利的国家名片。

Amid the series and processes of trade cooperation, the Chile Week, which started in 2015, can be seen as one of the results of the continuous expansion of new avenues of economic and commercial cooperation between the two countries. Five sessions of Chile Week have been successfully held so far, and through a series of brilliant promotional activities, it has fully demonstrated Chile's national image and potential to Chinese partners in various fields, attracting the attention of entrepreneurs and business partners from all walks of life, further creating a “national business card” for Chile that allows China and the world to better know the country in greater depth.

 2021年11月25日,这场年度盛会再度开启——第六届智利周活动在北京盛大开幕。中两国多位领导分别在智利驻华使馆主会场和位于智利首都圣地亚哥的分会场出席了开幕式并发言,随后通过网红大咖为智利代言、电子商务推广周启动仪式、美食美酒品鉴、主题研讨会、智利驻华大使馆抖音智利奇妙夜、智利产品直播带货等活动,线上线下进行了全方位多角度的联动,让社会各界人士参与到这一盛宴中,共同见证两国关系的进一步升温。

On November 25, 2021, this annual event began again. The 6th Chile Week had a magnificent opening in Beijing. A number of leaders from Chile and China attended and spoke in person at the opening ceremony at the Embassy of Chile in China, as well as via video call from Santiago in Chile, followed by comprehensive and multifaceted communications and networking through online and offline activities, such as the endorsement of Chile by net celebrities, the launch ceremony of e-commerce promotion week, food and wine tasting, thematic seminars, Embassy of Chile to China-Douyin Night in Chile and the live streaming of Chilean products, allowing people from all walks to life to participate in this feast and witness the further warming of relations between the two countries.

 12月1日,本届智利周推介活动来到了上海。众所周知,上海港是世界上最大的国际贸易港口之一,并且拥有极为便捷的内部交通网络,智利周收官之站在这里举办,也正是看重了上海在发展商贸流通方面得天独厚的优势。

On December 1, this year's Chile Week’s promotional activities came to Shanghai. Shanghai, as is well known, is one of the largest international trade ports in the world, and has an extremely convenient internal transportation network. The last leg of Chile Week was held here in part owing to Shanghai's unique advantages regarding the development of commerce circulation.

本次智利周的主题重点突出了智利的创新和可持续性,并致力于向全世界人民提供健康安全的产品,以及在可再生能源领域的不断创新,追求卓越。这一系列主题旨在为智利打造全新的市场定位,塑造更为立体的国家形象——一个具有极高附加价值的可持续创新的合作伙伴。

■ The theme of this Chile Week highlights Chile's innovation, sustainability, and its commitment to providing safe and healthy products to people around the world, as well as its continuous pursuit of excellence in the field of renewable energy. This series of themes aims to create a brand-new market positioning for Chile and a more three-dimensional image of the country, as a partner for sustainable innovation with extremely high added value.

■ 为助力上海国际消费中心建设,智利携手盒马,融合线上、线下与直播渠道,多平台为中国消费者介绍绿色、安全、优质智利产品。“智利美食在盒马”活动上,智利驻华大使路易斯·施密特先生、智利驻沪商务领事武德先生、盒马公共事务总监季伟先生进行了致辞。随后大使先生受邀参与了盒马门店的直播活动,向消费者推荐智利的优质产品。同时智利葡萄酒协会、智利猪肉协会、智利水果出口商协会、智利巴塔哥尼亚贻贝协会的专业人士,及智利海产、肉类、水果、葡萄酒及健康食品领域的多家智利品牌也参与了直播,通过讲解和大厨现场烹饪展示的形式,将智利产品的特点全面地展现给大家。

In order to help the construction of the Shanghai International Consumer Center, Chile joined hands with Hema to integrate online, offline, and live broadcasting channels to introduce green, safe, and high-quality Chilean products to Chinese consumers across multiple platforms. At the event “Flavours of Chile in Hema”, Mr. Luis Schmidt, Ambassador of Chile to China, Mr. Juan José Vidal Wood, Trade Commissioner of Chile in Shanghai, and Mr. Ji Wei, Public Affairs Director of Hema, all delivered speeches. Subsequently, Ambassador Luis Schmidt was invited to participate in the live-streaming activities of the Hema store to recommend high-quality Chilean products to consumers. At the same time, Wines of Chile, ChilePork, ASOEX, Patagonia Mussel, and several Chilean brands in the fields of seafood, meat, fruit, wine and health food also participated in the live streaming, presenting the characteristics of Chilean products in a comprehensive manner through explanations and live cooking demonstrations by chefs.

紧接着便是另一场备受瞩目的“开箱智利”直播活动,每个盲盒中都含有一件智利特色产品,如猪肉、葡萄酒、车厘子、三文鱼,由大厨对食材进行烹饪并端上餐桌,智利驻华大使和领事先生一边品尝一边介绍,从生产加工、烹饪和食用方法、出口情况等多个角度进行讲解,将智利美食的特色向观众娓娓道来。在提到智利产品的优势时,两位都不约而同的提到了其食品的安全性、可追溯性和可持续发展性,助推智利产品在中国市场的发展,进一步满足中国消费者的需求。直播过程中还加入了互动答题抽取神秘礼品的环节,进一步提升了趣味性和消费者的参与度。

This was followed by another high-profile live broadcast of "Unboxing Chile". Each box contained a Chilean specialty product, such as pork, wine, cherries, and salmon, which were cooked by a chef and brought to the table. At the table, the Ambassador of Chile to China and the Trade commissioner in Shanghai introduced the characteristics of Chilean cuisine while doing a taste test for the audience, explaining the delicacies from various angles, such as production and processing, cooking and eating, and the import-export situation. When mentioning the advantages of Chilean products, both of them coincidentally mentioned the safety, traceability, and sustainability thereof, which would help to promote the development of Chilean products in the Chinese market and further meet the needs of consumers. The live streaming also included an interactive Q&A session featuring “mystery gifts” for lucky audience members, further enhancing the liveliness and degree of consumer participation.

12月2日,主办方组织了两场论坛。智利驻沪商务领事武德先生主持了第一场主题为“智利与中国,可持续发展的伙伴关系”智利周上海站开幕论坛,智利驻华大使路易斯·施密特先生、智利出口促进总局局长豪尔赫·奥莱恩先生发表开幕致辞后,联合国粮农组织驻华代表文康农先生围绕2021年可持续发展的趋势进行了介绍。本场研讨会分为四个议程,第一项议程为电动汽车、5G及交通产业,智利交通部部长格洛丽亚·赫特女士、烽火国际拉美区总裁王志松先生、南京越博动力CTO罗本进博士进行了发言;随后智利能源部副部长弗朗西斯科·哈维尔·洛佩斯先生和南瑞集团研究员级高级工程师闵涛先生围绕可替代能源的话题向与会嘉宾进行了介绍;第三项议程有关“创造自然价值”,在这个板块中,智利智美浆纸公司可持续发展部负责人尼古拉斯·戈登先生和创新部负责人菲利普·阿尔卡德先生针对“可持续的产业经营”和“新材料如何重塑城市及消费品”作出了精彩的分享;最后智利外国投资促进局官员卡特琳娜·佩雷斯·雷耶斯女士就“为何选择投资智利”这一议程,详细阐述了投资智利的优势与机遇。

On December 2, the organizers held two seminars. The first one, entitled "Chile and China, A Sustainable Partnership", was chaired by Mr. Juan José Vidal Wood, Trade Commissioner of Chile in Shanghai. After the opening speeches by H.E. Luis Schmidt, Ambassador of Chile to P.R of China, and Mr. Jorge O’Ryan, General Director of ProChile, Mr. Carlos Watson, Representative Of the Food and Agriculture Organization of the United Nations (FAO) to China and DPRK, gave a presentation about trends regarding sustainable development in 2021. The seminar was divided along the lines of four agendas, the first one about electromobility, 5G and logistics. H.E. Gloria Hutt, Minister of Transportation of Chile, Mr. Jason Wang, President of FiberHome Latam, and Mr. Benjin Luo, CTO of Nanjing Yuebo Power Systems made presentations. Then, for the second session, H.E. Francisco Javier López, Vice Minister of Energy of Chile and Mr. Tao Min, Professor Senior Engineer of Nari Group each gave presentations on the topic of alternative energy. The third session centered on "Creative Natural Value", in which Mr. Nicolás Gordon, Sustainbility Director of CMPC, and Mr. Felipe Alcalde, Innovation Director of CMPC, shared their views on "Sustainable Industrial Operations" and "New Materials to Re-design Cities and Consumer Goods". Finally, for the fourth session, Ms. Catalina Pérez Reyes, Investment Promotion Officer, elaborated on the advantages and opportunities of investing in Chile with the topic "Why Investing in Chile".

主办方邀请智方高层领导、智中企业家及投资者代表及金融行业代表共计五十余位,共同探讨非传统可再生能源发展的潜力。多方深度透析时代背景,探索氢能与未来能源的可持续发展路径与创新发展趋势的战略性和可行性,展示智利丰富的可利用资源、国家绿色氢能战略与低碳经济路线,共同挖掘经济增长与合作共赢的机会与可能。

The organizers invited more than 50 leaders, including Chilean and Chinese entrepreneurs, investors, and representatives of the financial industry to discuss the potential of non-traditional renewable energy development. The event showcased Chile's abundant available resources, national green hydrogen strategy and low-carbon economy, and further explored the opportunities and possibilities for economic growth and win-win cooperation.

 第二场是关于食品创新与安全的研讨会。邀请多家进口商、分销商与各行业协会到场参与,针对食品可追溯性、食品安全、食品创新发展与可持续性等领域展开多维度讨论,展示了智利产品的无害性、可追溯性、可持续性与植物检疫安全性等优势,从气候、地域、技术等角度,共同探讨智中食品行业健康发展前景,挖掘行业发展潜力与机会。

The second seminar was on food safety and innovation. A number of importers, distributors and various industry associations were invited to participate in the seminar, which was a multi-dimensional discussion on food safety and traceability, as well as food innovation, development, and sustainability, thus demonstrating the reliability of Chilean products, as well as their sustainability and phytosanitary safety. In addition, the prospect of the healthy development of the food industry in Chile and China from the perspective of climate, region, and technology were discussed, as well as how to further tap future development potential and opportunities in the industry.

 活动期间,智利诺贝尔文学奖得主米斯特拉尔作品展展出,各级领导、中国出版社代表、出版行业代表及上海智利周嘉宾出席了活动。本次作品展透过文学创作,深入了解智利本土文化与智利创意产业多领域发展潜能,融合世界创意产业发展趋势,探索深度合作与产业创新机会。

During the event, an exhibition of works by Chilean Nobel Prize winner Gabriela Mistral was on display. Leaders at all levels, representatives of Chinese publishing houses, representatives of the publishing industry, and guests of Chile Week in Shanghai attended the event. Through the appreciation of creative literature, this exhibition has provided an in-depth understanding of Chile's local culture and the development potential of Chile's creative industries across multiple fields, integrating the development trends of the world's creative industries, while exploring in-depth cooperation and industrial innovation opportunities.

本次智利周上海站充分发挥了社交媒体的优势,整合电子商务推广平台,以线上、线下与抖音直播的形式,“云”分享智利特色美食,将来自各行业协会及企业的智利特色产品带入消费者视野,直观感受智利产品的魅力。在“发现智利,抖在一起” 智利美食云直播活动中,吸引了“智利,我们的大区”活动参与企业及阿里巴巴生态圈的活跃企业代表到场出席。

The Chile Week Shanghai Station fully utilized the advantages of social media, integrated e-commerce promotion platforms, and shared Chilean specialties in the forms of online and offline networking, in addition to Douyin live streaming, bringing Chilean products from various industry associations and enterprises into the consumers' view. In the "Discover Chile, Douing Happiness" , the participating companies of the "Chile and Its Regions" event and representatives of active companies from the Alibaba ecosystem were present.

将智利周上海站推向高潮的是“智利风味”答谢晚宴,各级领导、国有企业、投资控股公司、投资银行、协会、咨询公司等百余位嘉宾到场。嘉宾们在享用智利特色珍馐佳肴,品尝水果、肉类、海鲜等多样风味美食的同时,欣赏了智利旅游视频和米斯特拉尔诗歌改编的原创音乐作品。

The culmination of Chile Week Shanghai was the Flavors of Chile Gala Dinner, which was attended by more than 100 guests, including leaders, state-owned enterprises, investment holding companies, investment banks, associations, and consulting firms. The guests enjoyed Chilean delicacies, fruits, meat, and seafood, as well as a Chilean tourism video and an original music piece adapted from Mistral's poetry.

图片

智利周上海站的最后一天,智利猪肉协会主办的大师班如期举办,现场讲解了智利猪肉食品安全与农业发展的背景与展望,展示了智利猪肉特色与优势。

On the last day of Chile Week Shanghai, a master class hosted by ChilePork was held as scheduled, explaining the food safety of Chilean pork as well as the background and prospects of agricultural development in Chile, further showcasing the characteristics and superior quality of Chilean pork.

如今,2021年第六届智利周活动已经顺利闭幕,一系列形式多样的推广活动,为中国合作伙伴更为全面地展示了智利产品的可靠性,同时也让更多人看到了智利对于产品品质和安全性的关注。而线上线下联动的方式,更是将展会的受众拓展到了更为广阔的空间,在短短几天的时间内,涵盖了贸易、投资、经济发展、旅游、文化和食品诸多领域的互动交流,为进一步加强中贸易合作与文化交流提供了新的契机。我们也期待,在马上到来的2022年,两国的商贸合作能够迎来更多机遇。

At present, the 6th Chile Week 2021 has successfully concluded. The aforementioned promotional activities have thoroughly demonstrated the reliability of Chilean products for Chinese partners more comprehensively than ever before, while simultaneously allowing more people to witness firsthand Chile's emphatic attention to product quality and safety. Furthermore, the use of online-offline networking enabled greater numbers of people to participate in the events, covering a wide range of areas such as trade, investment, economic development, tourism, culture, and food interaction in the span of just a few days. These events have provided numerous new opportunities to further strengthen trade cooperation and cultural exchange between Chile and China. We also look forward to more opportunities for business cooperation between the two countries next year in 2022.

本文来源:智利驻华商务处官方微信公众号(ProChile_cn)

This article is reproduced from ProChile_cn.

更多图片: 
主题: 

添加新评论